My Journey
Creating content that people actually want to watch
View My Portfolio
Check out my viral stories and campaigns
Content Curator at Snap Inc.
Santa Monica, CA
|March 2025 - Present
Global social media and camera app with over 750 million monthly active users worldwide.
- • Spearhead identification of viral-potential content and cultural moments that drive engagement across Snapchat's global audience
- • Develop cutting-edge public content strategies alongside Trend Producers to capture Gen Z and Millennial attention
- • Analyze thousands of user-submitted Snaps daily to strategically surface high-performing, timely content
- • Lead cross-functional collaboration with engineering, moderation, and product teams to optimize content performance
- • Pioneer tracking methodologies for emerging US short-form video trends to keep Snapchat ahead of pop culture movements
Content Manager at Phony Texts
Los Angeles, CA
|March 2024 - March 2025
Digital media company behind Tiny Texts, a Snapchat channel with 3.4M+ followers known for short-form, comedic screen-life stories.
- • Developed short-form stories that boosted viewership by 90% compared to previous content
- • Exceeded platform metrics by achieving retention rates 10% higher than average
- • Launched viral campaign content that generated 4M+ views and attracted 40K+ new followers
- • Analyzed audience data to enhance content engagement and drive viewer growth
- • Orchestrated publishing schedules and coordinated deliverables across multiple stakeholders
- • Designed and implemented efficient revision tracking and approval workflows
SEO Writer at Collider
Remote
|August 2022 - October 2022
Entertainment news platform covering movies, TV, and pop culture.
Crafted SEO-optimized content that drove a 15% increase in organic traffic. Developed data-driven articles on trending entertainment topics through strategic keyword research and analytics.
- • Boosted organic traffic by 15% through targeted SEO-driven content strategies
- • Leveraged keyword research and analytics to optimize content performance
Production Assistant at StockX
Los Angeles, CA
|June 2022
Global E-Commerce marketplace for sneakers, streetwear, electronics, and collectibles.
Facilitated digital marketing campaigns through strategic logistical coordination and content alignment. Maintained consistent brand presentation across all marketing assets.
- • Streamlined logistics for high-impact digital marketing campaigns
- • Ensured brand consistency across diverse marketing materials
Freelance Email Copywriter at Cappuccino Man
Los Angeles, CA
|March 2024
Boutique coffee catering service specializing in elevated coffee experiences for high-end events and private functions across Los Angeles.
Crafted targeted email campaigns for event planners and luxury venues to strengthen brand presence in LA's premium events market.
- • Engineered strategic email sequences for event planners, wedding coordinators, and corporate clients
- • Designed compelling promotional content showcasing signature coffee experiences and custom packages
- • Structured segmented email strategies to effectively reach different client categories
Skills & Expertise
Content Strategy
- Content Development & Execution
- Audience Growth & Engagement
- Editorial Calendar Management
- Narrative & Brand Storytelling
- Email Marketing & Copywriting
Technical
- SEO Best Practices
- Digital Marketing Strategy
- Performance Analytics & Optimization
- Content Management Systems (CMS)
- Social Media Management
Creative
- Video Storytelling & Art Direction
- Cross-Functional Collaboration
- Brand Voice Development
- Creative Direction
- Research & Editing