Los Angeles · Content Strategy & Editorial Systems

Shane
Delaney

I run the systems that move content from concept to live placement. High-visibility surfaces, timed to culture, aligned to how people actually engage.

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01 · What I do

Content systems at scale

I own the pipelines that move content from concept to live placement. High-visibility surfaces, timed to culture, aligned to how people actually engage.

02 · Apple · 2026–Present

Editorial Production, App Store

Running the operational pipeline that activates and ships content across App Store surfaces: Today tab placements, in-app event activations, and time-sensitive editorial features seen by millions.

03 · Meta Horizon · 2025–2026

Editorial DRI

13 pieces published in 5 months. 8-stage XFN review across 5 teams. Built the Growth Systems Toolkit and a Creator Studio prototype, presented to C-suite.

04 · Snap Inc. · 2025

Trend Producer

Programming Lead for Spotlight, 500M+ monthly viewers. Managed 1,000+ pieces daily. Wrote and produced Tiny Texts: 25M+ views across the catalog.