Los Angeles · Content Strategist

Shane
Delaney

I run editorial systems for creator-driven platforms — story sourcing to publication, with the data fluency to back every call.

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01 · What I do

Editorial systems that scale

From story sourcing and creator interviews through multi-stage XFN review to final publication — with data fluency to verify every claim and inform every editorial call.

02 · Meta Horizon · 2025–2026

Editorial DRI

13 pieces published in 5 months. 8-stage XFN review across 5 teams. Built the Growth Systems Toolkit and a Creator Studio prototype — taken to C-suite.

03 · Snap Inc. · 2025

Trend Producer

Programming Lead for Spotlight — 500M+ monthly viewers. Managed 1,000+ pieces daily. Wrote and produced Tiny Texts: 25M+ views across the catalog.

04 · Earlier work

Collider · StockX · Phony

SEO editorial at Collider. Brand campaign production at StockX. Content operations at Phony Content.