Snapchat Spotlight
Platform growth metrics from curating content for one of the fastest-growing short video platforms.
My Spotlight Contribution
As a Content Curator for Spotlight, I identify and surface trending content for Snapchat's global audience of 820M+ monthly users. My work helps maintain Spotlight's 99% brand-safe environment while keeping Snapchat at the forefront of Gen Z cultural movements. I contribute to a platform that has become an incubator for viral trends, elevating everyday creators to social media success through authentic content that resonates with audiences.
Monthly Active Users
Since 2020 launch, Spotlight has grown to reach over 500M monthly active users - a 21% year-over-year increase.
500M+
+21% YoY
Viewing Time Growth
User engagement has surged dramatically, with total viewing time increasing by 175% year-over-year on Spotlight.
+175% YoY
25% Growth
Creator Impact
Spotlight reaches 90% of US 13-24 year-olds daily and now monetizes over 1 million creators globally.
1M+ Creators
90% of Gen Z
Phony Stories
Short-form stories that boosted viewership by 90% and generated millions of views.
Collider Articles
SEO-driven articles that boosted organic traffic by 15%.
StockX Campaigns
Digital campaigns with authentic brand voice that connected with target audiences.