SHANE DELANEY


Shane Delaney
Creative Copywriter & Storyteller


Hi, I’m Shane—a creative copywriter dedicated to transforming ideas into impactful, audience-driven content. I specialize in crafting compelling digital narratives, building distinctive brand identities, and driving measurable growth through innovative SEO strategies and multi-channel campaigns.


What Do I  Deliver?


Strategic Platform Growth

Boosted Tiny Texts' audience by 90% in just six months, increasing daily unique viewers from 431,000 to 822,000 and generating over 10,000 new followers per campaign.

Viral Storytelling Excellence

Created engaging Snapchat stories such as "Inhaler" (4.39M views, +20.3K followers) and "Cheer Squad" (4.32M views, +28K followers), breaking records for audience engagement.

Leadership in Creative Production

Directed production schedules and talent coordination for three high-profile StockX campaigns, ensuring 100% on-time delivery and seamless execution of visuals. Managed set logistics, resulting in improved efficiency and impactful storytelling.

SEO-Optimized Content Creation

Authored SEO-driven articles for Collider, boosting organic web traffic by 25% in one quarter and enhancing audience engagement through data-backed strategies and compelling, research-driven writing.

Enhanced Audience Engagement

Revamped email campaigns for Cappuccino Man, elevating messaging to a professional standard and improving client satisfaction ratings by 20%. Achieved consistent open rates exceeding 35% and drove repeat engagement.

Consistent Results, Proven Impact

Optimized workflows and campaign performance using tools like Asana, ClickUp, and Google Analytics. Managed content calendars to meet 100% of deadlines while leveraging analytics to deliver measurable growth in audience reach and engagement.

Explore the stories, campaigns, and projects that have captured millions below...

Staff Writer - Phony Content 


As a writer for this hit Snapchat series, I crafted sharp, engaging narratives that entertained millions and boosted audience engagement. By blending humor, relatable scenarios, and strong character dynamics, I helped drive impressive metrics across the board.

Highlights:
  • "Inhaler" – A modern mix-up that resonated with millions.
    • Views: 4.39 Million
    • Follower Growth: +20.3K followers
    • Watch Here
  • "Mr. Shower" – A steamy shower twist that captured viewers.
    • Views: 3.01 Million
    • Follower Growth: +8.43K followers
    • Watch Here
  • "BF Sleepover" – A simple question ignites chaos and laughter.
    • Views: 2.2 Million
    • Follower Growth: +9.4K followers
    • Watch Here
  • "Cheer Squad" – A viral “Mean Girls meets whodunit” success.
    • Views: 4.32 Million
    • Follower Growth: +28K followers
    • Watch Here

Content Writer - Collider


At Collider, I crafted engaging, SEO-optimized articles on film, TV, and pop culture that attracted thousands of readers and boosted web traffic. By blending sharp insights with targeted keywords, I delivered content that connected with audiences and enhanced the site’s visibility.

Notable Articles:
  • "8 Actors and Their Favorite Movies"
    • A feature exploring the movie preferences of top actors that gained thousands of views and high reader engagement.
    • Read Here
  • "'Succession': 10 Hardest Working Characters at Waystar Royco, Ranked" 
    • A deep dive into the work-life balance of Waystar’s villains,  ranking in the top 10 most-read articles of the month.
    • Read Here
  • "Sweater Weather: 6 Movies To Get You Ready For Fall"
    • A cozy autumn watchlist that resonated with seasonal audiences, driving above-average click-through rates and social shares.
    • Read Here

Content Coordinator - StockX 


At StockX, I drove the success of high-profile creative campaigns by streamlining production logistics, optimizing visual quality, and ensuring alignment with brand goals. On set, I contributed by coordinating talent, managing schedules, and overseeing critical details like lighting and product placement to deliver polished, impactful content.
 
Key Campaigns
  • "Behind the Streams with Sydeon"
    • Managed a crew of 10+ professionals and coordinated equipment to ensure a seamless production process, achieving 100% on-time delivery.
    • Watch Here
  • "Briana King Joins StockX"
    • Oversaw lighting design and product placement to deliver a visually polished campaign that enhanced brand storytelling and met client satisfaction goals.
    • Watch Here
  • "What Drives Brittney Elena"
    • Coordinated complex schedules and on-set logistics for a multi-day shoot, ensuring smooth production flow and reducing delays by 20%.
    • Watch Here

Copywriter - Cappucino Man


Revamped email campaigns for an LA-based coffee catering company by transforming clunky inquiries into concise, high-impact communications, boosting client satisfaction by 20% and improving overall engagement.

Key Contributions:
  • Streamlined Communication: Transformed lengthy, unclear inquiries into sleek, effective messages, improving response times by 30%.
  • Enhanced Customer Satisfaction: Simplified payment processes, resulting in a 15% increase in positive client feedback.
  • Professional Tone and Clarity: Maintained a client-first tone while ensuring all communications were clear, professional, and aligned with brand standards.
  • View Email Copywriting: Before and After